My AGM's for my cars run about $300 if I buy them myself and install, add another $100 if I take the car dealership up on their offer. I'm looking at doing a dual setup with another FLA that was offered to me, and replacing with 2 AGM's after current projects and purchases are funded and installed. I've heard from someone here doing lithium for their boats, and that price made me throw up in my mouth a little bit. My FLA and the one offered to me have been taken care of well, so if I can put off dropping $600 for another year, that would be great. If I can put that off another year, I'd be looking at Northstar AGM's, which are around $400+/each at this time. There's a high likelihood that I'll end up doing that.
The AGM's are supposedly going to give you 3X the life. My experience thus far in all the cars I've had is between 6-10 years, if taken care of. I can go direct to an Interstate battery dealer for free install vs the car dealership, and they also will check it for me periodically (it's between the house and work, so not out of the way for me). The 6 years is ongoing, and the wife's car is 8-9 years. The 10-year is in the truck that my kid now has, with no issues. I expect him to need to replace it, since he doesn't do squat to it. Past AGM's were easily 8+ year batteries, but I'd have to track down those cars to see how much longer than that.
I expect when I go to AGM's in the boat, either I'll die before they have to be replaced, or they'll go with the boat if I ever sell it, at the cost of a little maintenance and care.