The problem with the Gladiator that I see, is it doesn’t really fill a need. In order to be successful in today’s vehicle market, the thing has to have a need. Guys that NEED a truck, don’t want it. Tiny bed, lackluster towing, it’s a mid size truck the top comes off of. Guys that want a Jeep, get a Wrangler. The short wheelbase, removable top, off road capability, etc. So in my mind the Gladiator is too small to be a “tool”, too big to be a real off road Jeep. Now, there is a small segment, already Jeep guys (or would like to have one) but need the utility of a bed. This is the niche market for the Gladiator, but unfortunately once the novelty wears off niche cars and trucks go away. Think Chevy SST, Ford Lightning, those Nissan Murano Convertible things, etc. The big reason most small/mid size pickups die off is because once it’s no longer cheaper than a full size to buy and operate, there’s no reason not to buy a full size pickup. Dont get me wrong, I think it’s cool. Cool idea, kinda well executed (the proportions look a bit funny to me, it almost looks too long and narrow) and it’s probably more capable off road than most pickups. But most pickups don’t go off road too much, unless you’re a farmer or tradesman getting a job done.