Come the fall, I see discounts and incentives coming on vehicles. There is a steady declince already.
Alot of people whom purchased/leased vehicles this year and last will start to whine that they overpaid, just like when they bought their Yamaha for 10-15k over MSRP.
Stopped by the Ford dealer last week to drive a mach e GT (short on that, it's terrible and tiny inside, and gives virtualy no thrill for as quick as it is), ended up driving a new 23 f150 powerboost platinum while I was there. 83 grand MSRP, and they had deleted the heated steering wheel. Nearly 100 thousand dollars, and they give you a piddly credit for deleting the heated steering wheel. It also had deleted massage seats, which is one of the things you get when you go from lariat to platinum (lariats can't be optioned with massage seats). Sales guy said they've been dead and haven't sold a high trim truck in weeks. Griped a little about how his management thought not forcing add-ons for over MSRP was a "deal" and wouldn't do anything better than that. Said they would order anything I wanted without a deposit because they'd at least get fresh inventory someone wanted vs whatever Ford sends them that way.
I can honestly say I've never talked to a more positive in the face of adversity sales guy. He was honest about them not selling crap and there being very few people even coming in. Said he wasn't making any money and that he didn't care since he was retired military and his wife worked from home so it got him out of the house.
He told me they had a meeting the week before with all the managers for the district to talk about nobody selling crap. He told them "the only people who were buying at high interest rates and markups were desperate or idiots. We ran out of idiots and desperate people don't buy 60k trucks." Said the district managers agreed and then said they had to figure out how to turn it around. He said "discounts!" and was told that they needed to find another way to convert sales. He said "we have no foot traffic to convert" and was told that their store needed to improve their advertising then. So basically, sounds like the top brass is delusional and thinks they're gonna get top dollar still.
Side note, I really liked the powerboost. Needs more power, but that's solved with a tune. The electric motor combined with the Ecoboost makes for a really nice power delivery. I still wish it was a PHEV, with a bigger battery and a more powerful electric motor. I've said it once and I'll say it again, get me 30-50 miles of EV only range that will still hit 90mph in EV mode and the rest will fall into place.
Still gotta drive a tundra, and at this point, may as well wait and see what 24 brings, but if there's not a major develoment (500hp turbo inline 6 from ram with a hybrid motor in a non-lifted truck), I'll probably end up ordering an f150 powerboost and waiting for one without deletes... Or buying a 2020 truck.